The iGaming world is snowballing, partly thanks to its evolving technology and regulations. It’s also due to its marketing efforts. Having famous influencers and celebrities endorse it attracts new clients. This endorsement is a common tactic among many businesses, not just casinos.
You can use an online gambling guide to find your ideal casino within minutes. However, before you do, look at celebrities partnering with betting and casino brands.
The Mutual Benefits of Celebrity Partnerships
At first glance, one might wonder about the motivations behind the collaboration between casino operators and celebrities. The advantages are evident for casinos: these partnerships create a positive marketing buzz.
Celebrities wield significant influence over their fan base and an endorsement from a beloved star can surge new clientele.
Conversely, celebrities stand to gain financially from these partnerships, akin to actors starring in advertisements. Not only do they receive compensation for their role as brand ambassadors, but they can also secure equity stakes in the casino or sportsbook’s earnings.
Moreover, celebrities with a penchant for casino games might enjoy exclusive deals or VIP treatment at these establishments.
For instance, the renowned artist Drake reportedly placed a staggering $1 billion bets on the Stake platform.
Exploring the Celebrities of the iGaming World
Before embarking on your quest for the most profitable casino game, it’s worthwhile to acquaint yourself with the famous figures backing these casinos.
While numerous sports icons and brands collaborate with gambling entities, this exploration focuses on ten celebrities who are lesser-known players within the iGaming realm.
Jamie Foxx: Bridging Hollywood and BetMGM
It started with the illustrious Jamie Foxx, a multi-award-winning actor whose cinematic performances resonated with worldwide audiences.
In 2020, Foxx joined forces with BetMGM, a prominent gambling brand with a global presence.
This partnership sparked the creation of the “The King of Sportsbooks” campaign, complete with exclusive bonuses and offers that attracted a flood of new players. BetMGM’s clientele experienced a rapid and substantial expansion thanks to Foxx’s endorsement.
Drake: A Musical Megastar Ventures into Crypto Gambling
Drake, a music industry and popular culture household name, ventured into the iGaming world by collaborating with Stake Casino in 2022.
The partnership was forged to elevate the crypto gambling platform’s offerings. Players were treated to a unique gaming experience, frequently catching glimpses of Drake during Stake’s streams and marketing endeavors.
Jose Mourinho: A Football Legend and Paddy Power
Renowned for his legendary soccer manager career and charismatic persona, Jose Mourinho surprised many by teaming up with Paddy Power, a global sportsbook and casino brand.
In 2019, the football icon starred in a marketing film that showcased his transformation from an ordinary individual to a Paddy Power Daily Jackpot winner.
This advertisement left a lasting impact, contributing to Paddy Power’s continued prominence in the Irish casino and sportsbook scene.
Conor McGregor: UFC Champion and Parimatch Partnership
Conor McGregor, a former UFC World Champion, entered a partnership with Parimatch in 2019.
The Irish fighting sensation signed a two-year agreement with him actively participating in advertisements and campaigns promoting Parimatch.
This collaboration significantly bolstered Parimatch’s exposure, particularly during the UFC Moscow event, leading to a surge in their casino clientele.
Neymar: From Soccer Glory to Poker Stars Ambassador
Neymar, a soccer icon boasting an impressive collection of accolades, including multiple UEFA Champions League titles and FIFA World Cup victories, became a global ambassador for Poker Stars in 2015.
This partnership, spanning several years, evolved to grant Neymar the identification of cultural ambassador in 2020.
As such, he impacted the poker brand’s direction and initiated various unique projects and marketing initiatives.
Nicki Minaj: Rap Royalty and MaximBet Advisor
Nicki Minaj, celebrated for her musical prowess and distinctive style, demonstrated her business acumen by investing in MaximBet and subsequently assuming the roles of special advisor and global ambassador for the brand.
Her involvement extended beyond financial contributions as she spearheaded various iGaming endeavors and even took on the mantle of creative director for MaximBet’s magazine, Maxim.
Mike Tyson: Boxing Legend and Parimatch Spokesperson
“Baddest Man on the Planet” Mike Tyson, an iconic figure in heavyweight boxing, lent his influence to Parimatch in 2019, primarily focusing on the CIS region.
Tyson’s endorsement was instrumental in expanding Parimatch’s client base, a testament to his enduring appeal even after he retired from professional boxing in 2005.
Cristiano Ronaldo: Soccer Sensation and Poker Stars Ambassador
His colossal influence as a global megastar matches Cristiano Ronaldo’s status as a legendary soccer player. With over 599 million followers on Instagram, Ronaldo’s reach is unparalleled.
His collaboration with Poker Stars as a brand ambassador, initiated in 2015, significantly contributed to the poker platform’s impressive following during that period.
Paris Hilton: Glamour, Controversy and Casino Brands
Despite occasional controversies, Paris Hilton’s glittering persona and unmistakable voice still wield considerable influence. The revelation that Hilton is an avid Blackjack player and her long-standing promotion of various casino brands showcases her multifaceted involvement in the gaming industry.
Notably, Hilton’s efforts have positioned her as the face of brands like BGO Entertainment and Palms Casino, inspiring a wave of female players to engage in both online and land-based casino experiences.
Michael Jordan: Basketball Legend and DraftKings Advisor
Michael Jordan, renowned for his basketball prowess, iconic shoe brand and affinity for casino gambling, diversified his portfolio by investing in DraftKings in 2020.
Jordan became a special advisor to the company and lent his strategic insights to its board of directors.
This partnership demonstrates how even legends from different domains can contribute to the growth and direction of iGaming ventures.
Celebrity Partnerships: Catalysts for iGaming Growth
The collaborations between online casinos and celebrities extend beyond superficial endorsements; they serve as catalysts for exponential growth.
These partnerships allow casinos to reach a wider audience through the influential reach of stars, thereby enhancing their brand recognition and credibility. Whether short-term or long-standing, these partnerships benefit both parties involved.
As the iGaming landscape evolves, the anticipation of future collaborations becomes exciting, particularly with the burgeoning iGaming market in the United States.
